R&D is a major part of any industry . A continuous assessment of the quality standards and their refinement is done by us so that consumers must be delivered rice in its utmost perfection. In its endeavor to provide consumers with quality rice the products are checked at every stage to certify highest quality. All the units of the company are armed with highly technical and skilled machinery and labor that’s why the product passes through the `hard-hitting standard tasks’ of quality checking. The inflexible fact is that technology is being upgraded day by day in this cutthroat era of globalization, so it becomes a necessity for organizations to keep their technically skilled staff updated with the contemporary standards. Keeping this in view, the company stays abreast of the latest developments in the field of rice technology.The research is undertaken for the improvement in the quality of seeds for a better harvest.